General Manager - Verticals [Abu Dhabi]

As the General Manager - Verticals at Careem in Abu Dhabi, your responsibilities include managing and optimizing a sizable P&L, launching and scaling new services, and implementing effective customer acquisition strategies. You will also lead cross-functional teams, develop strategic partnerships, and oversee impactful marketing campaigns to drive engagement and growth.

To be considered for the General Manager - Verticals role at Careem in Abu Dhabi, candidates should have proven experience in a senior leadership position with full P&L ownership, ideally in tech or high-growth startups. A strong background in launching businesses, customer acquisition, and knowledge of the local market dynamics is essential for success.

A General Manager at Careem has a significant impact on market growth and expansion by utilizing their deep knowledge of Abu Dhabi's market dynamics to introduce and scale services that meet customer needs. This involves leveraging data-driven insights, developing effective marketing strategies, and building relationships with local stakeholders to drive sustainable growth.

In the role of General Manager - Verticals at Careem, team leadership is paramount. You will be responsible for building and managing a high-performing team, fostering collaboration across verticals, and promoting a growth mindset. This includes mentoring team members and ensuring alignment with Careem’s strategic goals for the Abu Dhabi market.

As a General Manager at Careem, your performance will be measured through various metrics such as revenue growth and profitability, market penetration, user acquisition rates, customer satisfaction, and success in strategic partnership maintenance. These indicators are critical to ensure the overall effectiveness of the business operations.

When discussing your experience with P&L management, highlight specific achievements where you optimized revenues and cut costs. Discuss your approach to analyzing financial reports and how that influenced your decision-making for strategic growth.

Describe your methodology for understanding target audiences and tailoring strategies to their needs. Discuss how you use data analytics to assess the effectiveness of different channels and adjust strategies accordingly for optimal results.

Focus on your interpersonal skills and understanding of stakeholder needs. Share examples of successful partnerships you fostered and demonstrate your ability to align your organization's goals with those of your partners.

Explain how you promote open communication and shared goals among different departments. Provide examples of past initiatives where collaboration resulted in successful project execution.

Discuss specific strategies you have devised for launching new services or entering new markets. Include market research, customer engagement tactics, and any metrics that showcase the success of your efforts.

Share a specific challenge you faced, the steps you took to address it, and the outcome. Highlight your problem-solving skills and adaptability in fast-paced environments.

Talk about your leadership philosophy, emphasizing traits like collaboration, transparency, and the importance of fostering a growth mindset. Share anecdotes that demonstrate your commitment to developing your team's skills.

Emphasize the importance of data-driven insights in shaping your strategic decisions. Provide examples of how you've used data analytics to inform marketing campaigns, operational changes, or customer engagement strategies.

Discuss your methods for staying informed, such as networking, industry publications, or market research. Emphasize your proactive approach to leveraging this knowledge for business strategy.

Explain the key performance indicators (KPIs) you focus on, such as customer acquisition cost, conversion rates, and engagement levels. Share examples of past campaigns and the metrics you used to assess their effectiveness.